Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.

Why you'll love it:

• Sticky gel primer grips makeup for long-lasting wear 
• Hydrates skin for a dewy finish
• Translucent formula works on all skin tones
• Non-comedogenic

Great for: oily, dry and combination skin

Get makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.